Our Social Media Optimization Services involves building your business social presence by adding value. Why social? Firstly there is a lot of people using social media sites. Secondly search results are being influenced by social activity.
We all know that there is lots of traffic that you can get online but what matters more than anything else is making real connections with those who share similar interests that relate to your products or service. Getting in front of those who want to learn more about your business and engaging them is critical.
It’s evident that we communicate differently in different environments. In a general sense people in a social environment are more relaxed and are winding down from there day to day activities.
People in a social setting do not hang out with companies they hang out with other people. That is the personal aspect of socializing which in Facebook terms is your personal profile.
When socializing we share stories and events, catch up with others while engaging in conversations. The depth and length of these conversations vary based on common interests. Online it is essentially no different, the online social environment is a replication of the offline social environment.
The key to your social marketing success is the “Understanding” of what matters to your audience. It’s about adding value through content, it is a platform for you to share your knowledge, build trust and be helpful as it directly relates to your business.
Most importantly through your business page people get to know what you can do for them in a business relationship. Don’t confuse your personal Facebook profile with your business page.
On your personal page you share with friends and family, on your business page it’s about adding value and creating demand for what you offer. People did go to your business page and like it so they want to learn more about your business. People like to do business with people they like, know & trust.
This is about building relationships with honesty, integrity by sharing valuable content in the context of your business. It’s not about pitching your offer every other post. With that in mind you have to measure and segment those who are coming from social sites to understand how they relate to what you offer and if you are meeting their expectations.
You can contact us for a free social assessment today.
We can tailor any package to fit your needs.